PARENTS have been left devastated after nappy rash cream branded "a miracle" and "magical" vanished from shelves.
Metanium Nappy Rash Ointment has been hailed as a lifesaver by many new mums and dads for treating the common irritation.
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The tube — often referred to as Metanium Yellow — has not been seen on supermarket shelves for some time, leading parents to raise concerns.
The product is usually available to buy from a range of high street stores including Superdrug, Tesco, Asda, Sainsbury's and Savers.
It is also often found online on Amazon, Express Chemist and Lloyds Pharmacy.
But now the product is completely sold out from these retailers with many stating that it is no longer available to buy.
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Writing in a Reddit post one mother said she emailed its manufacturers Thornton & Ross to find out why the product could no longer be found on shelves.
She said: "I've been unable to find Metanium Yellow in the shops, emailed them, and they've responded saying it's been discontinued! Does anyone have any other recommendations?
"It’s the only thing that works when my son gets nappy rash."
Parents were quick to express their sadness, with one stating it was the "only thing that completely healed nappy rash overnight".
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Another said: "No other cream or ointment comes close."
While a third wrote: "This stuff is seriously magical.
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"Maybe that's why they had to discontinue it, they could no longer get hold of the fairy dust and unicorn tears used to make it."
The Sun also contacted representatives for the firm who confirmed the cream is no longer available.
They said: "Thornton & Ross has taken the decision to discontinue Metanium Nappy Rash Ointment.
"This is due to constraints that have impacted our ability to guarantee consistent supply and maintain the high standards of excellence we strive for in all our products."
They added: "We understand Metanium Nappy Rash Ointment was a valued product and we assure you that this decision was not taken lightly.
"We sincerely apologise for any inconvenience the discontinuation of Metanium Nappy Rash Ointment may cause."
It recommended that parents try its Everyday Barrier Ointment, which is designed to protect against irritants that can cause nappy rash.
The product is currently available to buy for between £3 to £4 at retailers such as Morrisons and Superdrug.
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Vanishing products
It is not uncommon for manufacturers to axe products in they are underperforming or because of issues in supply.
Earlier this year, Pampers axed its popular night nappy pantsand told shoppers to buy its Baby-Dry nappy pants instead.
In May, M&S also scrapped its own brand nappy range, causing upset amongst parents who said they were one of the best brands for babies.
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Parents have also faced shortages of baby formula from major brands such as Kendamil.
Kendamill's classic and organic powder formula was missing from stores due to supply issues, but the problems have since been resolved.
Money saving tips for parents
WE'VE put together six top tips to cut costs, nab freebies and to make sure you're not fined.
- Free prescriptions and dental care - Prescriptions cost £9.15 a pop in England, while NHS dental costs vary by location. You can get both for free while you're pregnant and for 12 months after your baby's due date. Ask your doctor or midwife for a maternity exemption certificate (MATEX) to claim the free care.
- Free milk, infant formula, vitamins or fruit and veg - Under theHealthy Startprogramme, you may be entitled to the freebies if you're at least 10 weeks pregnant or you have a childunder four and you're on certain benefits, such as Universal Credit.
- £500 free grant - In England, Northern Ireland and Wales you may be entitled to a Sure Start grant of £500 if you're on certain benefits and expecting your first child or expecting more than one baby - such as twins.To claim, you need to fill out the followingform on Gov.ukand get your doctor or midwife to sign it.
- Register the birth in time or face a £200 fine - You need to register the birth within 42 days of your baby being born with your local registry office. This costs £11 in England and Wales.
- Update a will or update it - If you don't have a will, in England, Northern Ireland and Scotland, where one parent dies, children will only inherit cash if the estate is worth more than £250,000 - otherwise all the money will go to the surviving spouse. If you don't want that to happen, you need to get a will stating your wishes.
- Consider getting life insurance - No-one likes to think about death but if something happened to you, could the family survive without your salary? If not, you many want to consider life insurance. Use a comparison service to find not only the cheapest, but the most suitable cover for your needs.
